Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Loewe Technology - We. HEAR Pro Campaign
Loewe Technology proudly announces its first collaboration with brand ambassador Kylian Mbappé in a dynamic 360° campaign.
Partnering with Mazarine Stories and Mazarine Digital, Loewe Technology's latest campaign showcases the debut creation of their new ambassador, Kylian Mbappé.
The We. The HEAR Pro campaign introduces the premier product of the KM x Loewe collaboration: a high-tech, high-performance portable speaker designed to provide a rich and perfectly balanced sound experience. Kylian Mbappé invites this innovative speaker to "Celebrate the joy you create every day". Orchestrated by Mazarine Stories and Mazarine Digital, the campaign features a robust social and paid media strategy. Key influencers will have the exclusive opportunity to experience the speaker firsthand, positioning it as an essential companion for their daily lives.
Numéro 247
Numéro 247 of September 2024
Available on shop.numero.com
Issue 247 “Sensuel” of September 2024 features: couture collections by Bastiaan Woudt, and fashion series by Anthony Arquier, Fabien Montique, Matthias Vriens, Tom Munro, Elina Kechicheva and Koto Bolofo.
Also in this issue: confessions from iconic actress Monica Bellucci, photographed by Jean-Baptiste Mondino, on her 30-year friendship with Dolce & Gabbana; a face-to-face meeting between the great couturier Jean Paul Gaultier and the young designer Nicolas di Felice, invited last June to sign the French fashion house's latest haute couture collection; and also an interview with Olivier Rousteing on the launch of Balmain's first beauty line, with its muse Dove Cameron, on the cover of this issue, photographed by Kenny Germé.
