Mazarine Stories - Experts in integrated campaigns and social activations | Mazarine

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Through engaging user journeys, we combine entertainment and craft to shape meaningful narratives and connect brands with their communities.

Our social media strategies are extensions of the brand vision. We define proprietary editorial lines, identify the most appropriate formats and establish editorial calendars with the aim of federating and building community loyalty. We define media strategies for social networks to amplify brands' content by targeting their audiences.