Acacias Art Center - "You are my petrol" Exhibition
Acacias Art Center by Mazarine is pleased to welcome You are My Petrol, My Drive, My Dream, My Exhaust an exhibition by Laure Prouvost. FIAC 2018.
You are My Petrol, My Drive, My Dream, My Exhaust was born from a collaboration between curator Martha Kirszenbaum and the artist Laure Prouvost, selected to represent France at the 2019 Venice Biennale.
Laure Prouvost's immersive films, installations, drawings and wallpapers, combining the representation of desire, onirism and a fantasized description of nature, jeopardize our relationship to language and understanding through the intrication of complex narratives and surrealist moments that feed her unusual approach to the conventions of cinema and image.
The artist gives particular importance to language and its representation, and brilliantly masters this way of playing with words.
It strives to make visible the unimportant objects, those that the consumer system that governs our daily lives has left behind: residues, rubbish, broken or dysfunctional objects, unloved. You Are My Petrol, My Drive, My Dream, My Exhaust reveals the two sides of the same coin, through a diptych of videos that were presented through a resin-based installation, objects such as relics, a motorcycle, an LED or a vodka bar evoking the two environments, one rural and French, the other urban and American.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Acacias Art Center - "Reflections Redux" Exhibition
Acacias Art Center is pleased to present "Reflections Redux", an exceptional exhibition by Benjamin Millepied and Barbara Kruger that combines holographic projections, films and immersive scenography.
The event was inaugurated on the occasion of FIAC week 2017. Within Acacias Art Center, the impressive visual environment imagined by artist Barbara Kruger for her ballet "Reflections" (2013) was recreated for the occasion.
Invited to enter the Acacias Art Center, totally redesigned for the occasion, the visitor is plunged like a dancer into the heart of Barbara Kruger's scenography. The 3-dimensional reactivation of the ballet is complete: light effects, music and especially holographic projection of four scenes from "Reflections". The dancers of L.A. Dance Project dancers appeared in the form of holograms to realize key moments of the ballet within the exhibition.
Cacharel - Ella Ella
Mazarine Digital unveils the launch campaign for Cacharel’s new women’s fragrance, Ella Ella – a finely crafted creation for the new generation.
Redefining Cacharel’s Momentum. Writing a new chapter of feminity after 7 years without a new fragrance.
What greater challenge than guiding a house whose campaigns have defined their time? With Ella Ella, we sought to speak with honesty, to connect with a generation of young women still finding their wings. An invitation to take flight. Here, a new vision of femininity emerges—free, authentic, and deeply felt. A young woman ready to grow, to embrace herself. Her symbol? The butterfly, a constant presence in the campaign, gracing both the screen and the bottle.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.