La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
"What is behind the woman you see? The woman you don’t see…”
Since its beginnings in 1954, La Perla Lingerie has staged a balance between elegance and seduction for a contemporary, assertive femininity. To promote the Italian house's avant-garde values, Mazarine Stories supported the launch of its beauty brand. Together, we defined the brand's platform, editorial and social media strategy, influencer strategy and visual communication territory, as well as producing content for all its annual events.
To announce the launch of La Perla Beauty, the Mazarine Stories agency imagined and produced its first 360° advertising campaign with Malika El Masloushi as brand ambassador for its signature fragrance.
A campaign deploying a multi-media strategy, including print visuals, a film, digital content and an influencer program. The brand launch took place with a phygital event broadcast live to press and influencers thanks to our interactive “Smart Player™” solution.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.