Van Cleef & Arpels - VR

Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.

An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.

Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Cartier - "Through You Experience" 

Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.

Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.

A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Alexander McQueen - fw24 women

Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.