Van Cleef & Arpels - Alhambra
Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.
Alhambra, celebrating luck since 1968.
The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes. We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.