Shu Uemura - #showbyshu

Fragrance & BeautyCampaigns and content

Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.

The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.

Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Mazarine Asia Pacific

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.