Shu Uemura - #showbyshu
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.
Other projects
Shu Uemura - Count Down
Shu Uemura ushered in the New Year by spotlighting its influential brand ambassador in a collaboration with Mazarine Asia Pacific. The campaign featured a sleek, youth-driven social video that merged festive storytelling with the brand’s premium aesthetic.
A fresh countdown format highlighted iconic products as essentials for New Year celebrations, tapping into younger audiences’ affinity for bite-sized, shareable content.
The campaign resonated strongly across social platforms, earning acclaim from loyal customers and trend-forward fans.
Shu Uemura
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
