Shu Uemura - #showbyshu

Campaigns and contentFragrance & beauty

Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.

The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.

Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Mazarine Asia Pacific

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Shu Uemura

Campaigns and contentFragrance & beauty

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Casablanca - ss25

FashionFashion Shows

Casablanca Spring-Summer 2025 show by Charaf Tajer in Paris, produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

La Mode en Images - Iconic fashion shows & immersive events

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.