Shiseido - Ultimune 26
Shiseido Japan renews its collaboration with Mazarine Digital to develop a second 360° campaign around its Ultimune serum, conceived as a digital-first activation and driven by a key brand ambassador.
For its second year, the Ultimune campaign continues within the Freedom From Age platform, while evolving into a digital-first approach, led by global K-POP icon Lisa Manobal (BLACKPINK), the brand’s new ambassador.
With the FAST · SLOW · FREE concept and its new signature, Owning your time is the ultimate freedom, Shiseido expresses a new relationship with time—making it an ally. Ultimune Serum supports this movement by empowering everyone to regain control of their own rhythm, revealing skin that is healthy, resilient, smooth, and radiant, a reflection of the confidence we cultivate.
The campaign adopts an innovative series of talks format, allowing Lisa to embody the FAST · SLOW · FREE concept. Through these moments of dialogue, she shares her personal relationship with time and rhythm in a constantly moving daily life, while revealing her skincare routine and her connection to the Ultimune serum.
Directed and captured by Drew Vickers, the campaign uses a visual language designed for digital platforms, prioritizing authenticity and proximity. Conceived as a modular ecosystem, the campaign is enriched with digital capsules aligned with key moments throughout the year, highlighting the benefits of Ultimune Serum through the voice of a prominent user.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
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SHISEIDO - FUTURE SOLUTION LX, THE FUTURE IS LIGHT
Shiseido Japan enlisted Mazarine Digital to develop a 360° campaign for the Asian launch of its iconic Future Solution LX regenerating cream, now in a SOFT version.
With this campaign featuring Hikari Mori, a multi-hyphenate Japanese-American talent, Shiseido celebrates a vision of beauty in which Japanese luxury, nature, and light come together in perfect harmony.
As the face embodying the values of the range, she reflects timeless elegance and a serene relationship with time. The iconic Future Solution LX regenerating cream is reborn in a SOFT version, offering deep yet airy regeneration to reveal luminous, resilient skin.
Directed by Thomas Kelly, the campaign unfolds through a refined visual language inspired by Japanese Luxury and the vision of EVER EVOLVING BEAUTY: a constantly evolving approach to beauty that celebrates the art of aging gracefully through expert skincare rituals and exceptional formulations.
A series of still-life assets (created in CGI or photographed) complements this campaign.
They visually convey the lightness of the new formula, highlight its key ingredients, and showcase the three products in the skincare Future Solution LX routine.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Shiseido - Ultimune 25
Shiseido Japan calls on Mazarine Digital to create and orchestrate a 360° campaign for the relaunch of its Ultimune anti-aging serum.
‘Freedom from age’ is a powerful call to break free from the constraints of cellular aging and fully embrace the present moment.
With this thorough 360° campaign, created for all markets worldwide and adapted for the Asian market, Shiseido reaffirms their innovative and timeless brand positioning. Echoing the brand’s strategy, which leveraged AI to redesign the serum’s bottle, Mazarine Digital turned to this technology to craft a striking Product Key Visual featuring a camellia, powered by the brand’s scientific breakthroughs.
The international campaign created by the agency is strengthened in Asia through local ambassadors.
The House's Japanese ambassador, Masami Nagasawa embodies the main content of a campaign dedicated to the Asian market. The campaign is also complemented by a series of digital lifestyle content featuring local KOL to amplify its resonance in India, Thailand, South Korea, and Taiwan.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.