Sephora Collection - Catch beauty all around
Mazarine has been working with Sephora Collection for over a year on the design, creation and co-production of some of its make-up and skincare product campaigns.
After having worked on the strategy and creation of a new campaign for the brand, featuring in a 30' film and visuals the new claim "Catch Beauty all around" and the brand's four flagship products, Mazarine pursued its collaboration throughout 2023 and created 5 new campaigns with Sephora Collection.
In addition to the campaigns, Mazarine had the opportunity to work on 360° activation ideas around some of the campaigns to increase the visibility of the launches. Experience concepts were activated across Sephora Collection's Street, Event, Retail, Educational, Social and Innovation ecosystems.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.