Sephora
Sephora partners with Mazarine Stories as its strategic and creative partner to support its social media strategy and activations.
A collaboration that began with defining a cohesive editorial strategy and artistic direction for all of Sephora's social media platforms across Europe and the Middle East.
This strong new guiding vision aims to create exclusive and engaging content while uniting 16 markets under a shared approach through collaborative formats—a methodology that has been met with enthusiasm and strong market engagement.
Mazarine Stories also supports Sephora during its key annual moments.
From concept to execution and content production, the agency develops social-first campaigns and activations that celebrate all Sephora communities.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Other projects
Sephora Collection - Catch beauty all around
Mazarine has been working with Sephora Collection for over a year on the design, creation and co-production of some of its make-up and skincare product campaigns.
After having worked on the strategy and creation of a new campaign for the brand, featuring in a 30' film and visuals the new claim "Catch Beauty all around" and the brand's four flagship products, Mazarine pursued its collaboration throughout 2023 and created 5 new campaigns with Sephora Collection.
In addition to the campaigns, Mazarine had the opportunity to work on 360° activation ideas around some of the campaigns to increase the visibility of the launches. Experience concepts were activated across Sephora Collection's Street, Event, Retail, Educational, Social and Innovation ecosystems.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.