Rouje
Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.
In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.
With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.