Roberto Cavalli - Sweet Ferocious

In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.

Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.

Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.