Ritz Paris
Mazarine Image has been supporting the Ritz for five years in redefining its identity and rolling out its digital strategy. The quintessence of French luxury and an icon of Parisian heritage, the world’s most famous palace entrusted the agency with its image and website on the occasion of its reopening in June 2016, opening a new chapter in its history.
A communication territory designed as a celebration of the Ritz’s history and art of living.
In this spirit of renewal, Mazarine Image redesigned the logo and visual identity, created a distinctive illustrated universe, and developed new editorial content. Inspired by the great figures, iconic locations, and founding stories of the Ritz, these creative choices reflect the timelessness of the palace while asserting a contemporary expression. The agency continues to support the Ritz today, contributing to the renewed prominence of this icon of Parisian luxury.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Ritz Paris - Reopening
An event celebrating the reopening of the Ritz Paris and the restoration of the Vendôme Column by Mazarine Events.
The famous Vendôme Column, first erected in 1810 as a tribute to Napoleon I, was briefly demolished during a period of political turmoil. Since its reinstatement in 1872, it had not been restored in any way ౼ until now. To celebrate this momentous occasion, we created a video mapping, which was projected on the Column, highlighting the history of this Parisian landmark. The evening featured a music and light show that Ritz guests.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.