René Furterer - Ivive
A 360° campaign for the launch of René Furterer's new 100% natural plant-based hair color, Ivive by Mazarine Stories.
For its 60th anniversary, René Furterer explored untrodden territory and breathed fresh life into the brand. We helped the brand write the next chapter by redefining the brand platform with a completely new approach: "Proud to be Natural", an ode to all natural beauty.
We brought the motto to life with a 360° campaign sharing content across the brand's social media platforms. Our content factory produced a hero movie, tutorial videos, behind the scenes visuals and key brand visuals. We also created a launch press kit and organized a press event to promote the brand's repositioning.
The immersive visual universe represents the richness of colors coming from nature, untouched by man. A true dialogue between colors, natural materials and hair.
For the brand, this new hair color is a rebirth and a source of life and blossoming. With diverse visuals, René Furterer can truly speak to each of its targets ౼ with content for professionals or more inspirational images for consumers. The CSR content serves as a common thread throughout the three waves of the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Cartier - La Panthère
Mazarine Image created the new film for Cartier's "La Panthère" fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance "La Panthère".
"La Panthère" was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
The role of Vanessa Kirby as this strong, free-spirited woman who moves through life with grace and determination was an obvious choice.
An ode to femininity, of course, but also an ode to freedom, which brings us closer to ourselves.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Numéro 249
Numéro 249 of November 2024
Available on shop.numero.com
Contents of the November 2024 “Mutation” issue: an icon of contemporary cinema, Tilda Swinton veils and reveals herself here under the poetic lens of Jean-Baptiste Mondino.
Soon to appear in Pedro Almodóvar's new film, La Chambre d'à côté (due for release January 8, 2025) and Joshua Oppenheimer's latest feature, The End (December 6, 2024), the British actress spoke to Numéro about these latest projects.
