Reiffers Art Initiatives - "No Apologies" Exhibition
The Acacias Art Center hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.
“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore."
– Kenny Dunkan.
Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Acacias Art Center in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.
"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs.
It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making. The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.
NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Acacias Art Center. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson.
Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Numéro - "Sølve Sundsbø pour Numéro" Exhibition
Sølve Sundsbø for Numéro, the first exclusive solo exhibition dedicated to the artist in France, explores two decades of collaboration between the Norwegian photographer and the Numéro magazine.
'Sølve Sundsbø for Numéro' exhibition book.
Sundsbø quickly established himself as one of the world's leading fashion photographers and one of the most talented of his generation. Whether in color or black & white, each of his shots reflects an uncompromising and highly sophisticated aesthetic
Shiseido - Ultimune
Shiseido Japan calls on Mazarine Digital to create and orchestrate a 360° campaign for the relaunch of its Ultimune anti-aging serum.
‘Freedom from age’ is a powerful call to break free from the constraints of cellular aging and fully embrace the present moment.
With this thorough 360° campaign, created for all markets worldwide and adapted for the Asian market, Shiseido reaffirms their innovative and timeless brand positioning. Echoing the brand’s strategy, which leveraged AI to redesign the serum’s bottle, Mazarine Digital turned to this technology to craft a striking Product Key Visual featuring a camellia, powered by the brand’s scientific breakthroughs.
The international campaign created by the agency is strengthened in Asia through local ambassadors.
The House's Japanese ambassador, Masami Nagasawa embodies the main content of a campaign dedicated to the Asian market. The campaign is also complemented by a series of digital lifestyle content featuring local KOL to amplify its resonance in India, Thailand, South Korea, and Taiwan.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.