Reiffers Art Initiatives - "Mark Handforth" Exhibition
Mark Handforth inaugurates the Acacias Art Center with new works specially designed for its new spaces.
From his studio in Miami, the heir of the Pop Art generation has worked on one of his signature twists on everyday objects and urban furniture.
Created in collaboration with curator Timothée Chaillou and in partnership with the New York gallery Gavin Brown, the exhibition proposes to explore the theme of light in the artist's work. Bridging Pop Art and Minimalism, the British artist occupies the space with monumental and luminous works that playfully divert everyday objects. Often interwoven with phosphorescent lights, his sculptures intersect with the lights of Paris rooftops visible under the glass roof of the Acacias Art Center.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Acacias Art Center - "Reflections Redux" Exhibition
Acacias Art Center is pleased to present "Reflections Redux", an exceptional exhibition by Benjamin Millepied and Barbara Kruger that combines holographic projections, films and immersive scenography.
The event was inaugurated on the occasion of FIAC week 2017. Within Acacias Art Center, the impressive visual environment imagined by artist Barbara Kruger for her ballet "Reflections" (2013) was recreated for the occasion.
Invited to enter the Acacias Art Center, totally redesigned for the occasion, the visitor is plunged like a dancer into the heart of Barbara Kruger's scenography. The 3-dimensional reactivation of the ballet is complete: light effects, music and especially holographic projection of four scenes from "Reflections". The dancers of L.A. Dance Project dancers appeared in the form of holograms to realize key moments of the ballet within the exhibition.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.