Prada Beauty - Prada Paradoxe Virtual Flower Lab
Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW.
The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower.
Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.
Other projects
PRADA BLUSH TOUR - LOS ANGELES, MIAMI, NEW YORK
To celebrate the launch of Prada Touch, Mazarine New York partnered with Prada Beauty to bring the Prada Blush Tour to life. Designed as a two-day immersive activation, the experiential tour traveled across three cities, Los Angeles, Miami, and New York, from March through May 2026.
Open to the public in a free walk-in format, the activation invited guests to discover the new product through a series of interactive experiences centered around the Prada Touch Cream-to-Powder Soft Blur Longwear Blush.
At the heart of each venue stood a large-scale installation inspired by Prada’s iconic triangle logo, complemented by oversized blush-shaped shade-matching trays, personalized make up artist appointments, blush-inspired ice cream treats, interactive photo moments, and exclusive giveaways.
Prada Beauty - Paradigme Launch Party
In collaboration with Prada Beauty, Mazarine New York took over a historic NYC landmark to bring to life Prada Paradigme, an immersive six-floor experience conceived, designed, and produced to reflect the brand’s unique vision.
Global Ambassador Tom Holland, joined by cultural voices including Christopher Briney and Noah Schnapp, along with hundreds of other notable guests journeyed through a series of installations that fused innovation, artistry and olfactory innovation.
The multi room experience revealed all facets of Paradigm, placing the new fragrance at the center of a cultural conversation that challenged conventions and redefined the architecture of scent. This unforgettable soirée was further amplified by a live performance from PinkPantheress and a series of DJ sets by Justice, Jungle, Venus X, and Lovie.
