Prada Beauty - Banana Lip Balm Pop-Up
To celebrate the launch of The Banana Balm, Prada Beauty brought the brand's iconic banana print to life with a vibrant pop-up in New York's Meatpacking District.
Designed and produced by Mazarine New York, the immersive space was bathed in golden light.
Filled with playful, fruity scents, it captured the essence of Prada Beauty's innovative spirit and drew beauty lovers and trendsetters alike for an unforgettable sensory experience.
Other projects
Prada Beauty - Paradigme Launch Party
In collaboration with Prada Beauty, Mazarine New York took over a historic NYC landmark to bring to life Prada Paradigme, an immersive six-floor experience conceived, designed, and produced to reflect the brand’s unique vision.
Global Ambassador Tom Holland, joined by cultural voices including Christopher Briney and Noah Schnapp, along with hundreds of other notable guests journeyed through a series of installations that fused innovation, artistry and olfactory innovation.
The multi room experience revealed all facets of Paradigm, placing the new fragrance at the center of a cultural conversation that challenged conventions and redefined the architecture of scent. This unforgettable soirée was further amplified by a live performance from PinkPantheress and a series of DJ sets by Justice, Jungle, Venus X, and Lovie.
Prada Beauty - Pradascope
Mazarine New York partnered with Prada Beauty to launch the Pradascope Gallery, an immersive pop-up in Beverly Hills spotlighting the new Lash Lifting & Lengthening Mascara.
The event brought Prada Beauty’s innovative spirit to life, spotlighting the groundbreaking 180° Lift and Grip Brush that powers the Pradascope Mascara.
Guests engaged with interactive installations, received personalized touch-ups at the dedicated Lash Bar, and captured the moment through tech-driven photo experiences—all reflecting Prada’s bold approach to beauty innovation.
