Prada Beauty
Celebrating the holidays with a limited edition collection by Mazarine Pascalie Design.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Other projects
Prada Beauty - Paradigme Launch Party
In collaboration with Prada Beauty, Mazarine New York took over a historic NYC landmark to bring to life Prada Paradigme, an immersive six-floor experience conceived, designed, and produced to reflect the brand’s unique vision.
Global Ambassador Tom Holland, joined by cultural voices including Christopher Briney and Noah Schnapp, along with hundreds of other notable guests journeyed through a series of installations that fused innovation, artistry and olfactory innovation.
The multi room experience revealed all facets of Paradigm, placing the new fragrance at the center of a cultural conversation that challenged conventions and redefined the architecture of scent. This unforgettable soirée was further amplified by a live performance from PinkPantheress and a series of DJ sets by Justice, Jungle, Venus X, and Lovie.
Prada Beauty - Banana Lip Balm Pop-Up
To celebrate the launch of The Banana Balm, Prada Beauty brought the brand's iconic banana print to life with a vibrant pop-up in New York's Meatpacking District.
Designed and produced by Mazarine New York, the immersive space was bathed in golden light.
Filled with playful, fruity scents, it captured the essence of Prada Beauty's innovative spirit and drew beauty lovers and trendsetters alike for an unforgettable sensory experience.
