Parfums de Marly - Valaya Exclusif
Mazarine Image created a 360° universe for the launch of Valaya Exclusif, capturing the essence of the fragrance while staying true to Valaya's world.
For the launch of Valaya Exclusif, Mazarine Image created a 360° universe where modernity meets heritage. A captivating film, key visuals, and a series of social media assets bring this vision to life, playing with sculptural lighting and delicate textures.
Bathed in the enchanting light of the Golden Hour, the heroine embodies a woman on the rise—both determined and sophisticated. The Palais Galliera, an iconic landmark of Parisian elegance, sets the stage for a visual narrative where power and grace blend seamlessly.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Parfums de Marly - Castley
To mark the launch of 'Castley', the new men’s fragrance by Parfums de Marly, Mazarine Image unveils a striking visual campaign inspired by the great French explorers of the 18th century.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Parfums de Marly - Content Factory
Mazarine Stories supports Parfums de Marly in the ideation and production of its social media content.
Parfums de Marly wanted to create inspiring content to establish its new editorial line, focusing on social-first formats that tell its unique universe and story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.