Oscar de la Renta - New York

Fragrance & BeautyCampaigns and content

Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.

The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta. 

With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Mazarine New York