Orient Express - Moved by
Mazarine partners with Orient Express to shape the brand’s new communication platform, unveiling the first chapter of its launch campaign: Moved by Orient Express.
As it embarks on a new chapter of its storied journey, the brand has entrusted Mazarine with the creation of a timeless and character-defining brand platform.
Conceived as an integrated campaign by Mazarine Image and Mazarine Stories, this new territory unfolds like a sensorial journey. Between land and sea, East and West, from breathtaking landscapes to the world’s most iconic cities, travellers are invited not to describe—but to feel.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.