OPÉRA NATIONAL DE PARIS

E-com & platforms

Culture & Institutions

operadeparis.com, an avant-garde digital showcase for the cultural sector by Mazarine Digital.

We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.

We worked with the Opéra National de Paris to innovate and modernize.

Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.

Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.

Nos 120 experts intégrés imaginent des expériences digitales omni-channels immersives.

De la réflexion stratégique, éditoriale et CRM, au développement technique et l’amplification paid, nos équipes créent des plateformes digitales, e-commerces et des activations tournées vers l’émotion et la performance.

Au coeur de cette agence une équipe dédiée à Creative Intelligence : une solution d’innovation créative interactive qui bouleverse la relation de la marque à ses publics.

Aria

E-com & platforms

Influence & Cultural Infiltration

Culture & Institutions

The Opéra National de Paris’ launch of its Aria digital platform, by Mazarine Digital.

The opera is anything but classic.

In an effort to open up and reinvent itself, the Opéra National de Paris asked us to help design and develop its Aria program.
The mobile site uses artificial intelligence to make the art of opera and choreography accessible to everyone. In just a few minutes, Aria invites you to discover a work of art; it takes you backstage to see how sets are made and introduces you to the vocal sounds of the opera.

Chanel Holiday

Creative Intelligence

Fragrance & beauty

For the 2022 Christmas “Ask for the Moon” campaign, Mazarine Digital and Chanel co-imagined a fun and interactive experience.

Like every year, Chanel celebrates Christmas with elegance and wishes to immerse its audience in a new universe.

For this activation we accompany Chanel in the creation of a mini video game as well as a gift generator. An innovation for the house. Accessible in more than 30 countries on the Maison’s website, users take on the role of explorers and embark on a new kind of space adventure. Accompanied by the song "Kelly Watch The Stars" by the group Air, this experience anchored in the world of video games is a first for Maison Chanel.