Opéra de Paris - Paris Opéra Play
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Le Musée du Louvre - Louvre.fr
Mazarine Digital teams reimagined the user interface to reach an international audience.
The website redesign of louvre.fr solidifies the renowned institution’s place as the international reference for French culture. The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution.
Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls. We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
Numéro art 15
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For its 15th edition, Numéro art features a striking duo on the cover, with international star Ugo Rondinone on one side, and Tarek Lakhrissi, an emerging art figure in France, on the other.
Respectively mentor and young talent in the Reiffers Art Initiatives mentoring program, they present their joint exhibition in Paris until December. An immersive journey through color....
Numéro art also celebrates the new artistic season with an exceptional cover by legendary photographers Luigi & Iango, who pay tribute to Surrealism on the occasion of the exhibition devoted to it at the Centre Pompidou.
Also in this issue, the season's major events, including the Art Basel Paris fair and our portrait of 8 Parisian gallerists, leading figures in the young art scene. But also unmissable exhibitions such as Arte povera at the Bourse de Commerce, Pop Forever at the Fondation Louis Vuitton, Rirkrit Tiravanija at LUMA Arles and Martine Syms at Lafayette Anticipations. Not forgetting Paris Photo and our focus on 5 women photographers.
