Natural Diamond Council
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.
Cartier - Culture of Design
Cartier launched its Tmall Super Brand Day campaign in its Tmall flagship store 2nd year anniversary. The campaign is launched in all digital social touchpoints with a series of localized content created by Mazarine Asia Pacific.
It is the first time Cartier promotes its seven icon collections in one campaign to present its culture of design.
With this initial concept in mind, Mazarine AP came up with a campaign concept and narrative that tell the story of culture of design, from aspects of simple lines, precise shape, perfect proportions and details for each icon piece – Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère.
To fully tell the story in different angles, Mazarine proposed and created different kinds of content for different social communication channels.
Content videos are created for five celebrities to showcase different iconic pieces. Brand ambassador Li Xian is featured with the iconic Tank watch to showcase the design details.
Continuing the concept of design culture, the livestream presents the story of Cartier's seven iconic pieces reflected in the purity of line, perfection of form and precision of proportion.
To better create the narrative through the livestream, Mazarine Asia Pacific uses Augmented Reality technology in the livestream to vividly present the iconic pieces and their design. The technology provides a seamless and immersive experience for viewers.
Coperni - ss25 - Disneyland Paris
Coperni Spring-Summer 2025 show by Arnaud Vaillant and Sébastien Meyer at Disneyland Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.