Musée du Louvre - Louvre.fr
Mazarine Digital teams reimagined the user interface to reach an international audience.
The website redesign of louvre.fr solidifies the renowned institution’s place as the international reference for French culture. The redesign of the Louvre’s digital platform invites the world to experience the richness of this cultural institution.
Built as a mobile-first, visual, and immersive interface, the new site encourages users to plan their itinerary before their visit, but also to discover the Louvre's incredible collection of digital content beyond its walls. We also supported the Musée du Louvre for the design and development of its new media platform, Louvre+. A new space that combines a wide range of resources to discover, in an innovative way, the collections of the museum.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Loris Gréaud - Musée du Louvre
ARTER produces [I] by Loris Gréaud, in which the artist presents a ghostly, mysterious statue under the Louvre pyramid.
Loris Gréaud, a French artist renowned for his bold and immersive projects, presents a unique work at the heart of the Louvre Museum.
Conceived in two distinct elements, this project is part of a reflection on space and the increasingly uncertain limits of a work of art. The first part, a mysterious sculpture exhibited beneath the Louvre pyramid, is reflected in a second work, presented at the same time in the Centre Pompidou Forum.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.