Moët & Chandon
Nous avons accompagné Moët & Chandon dans ses prises de parole pour promouvoir les enjeux RSE de la Maison.
Since 2014, Moët & Chandon has been working diligently to reduce its environmental impact. Champagne, afterall, is a story about men and women of the land. Today, protecting the Champagne ecosystem is the brand’s highest priority. Our campaign illustrates this commitment in four chapters: the land, the grape varieties, the harvest and the blend.
Care with passion.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Other projects
Moët & Chandon x Ambush
Design of the Moët & Chandon bottle and graphic design of the labels by Mazarine Pascalie Design in collaboration with the Maison Ambush.
For the first time in 152 years, this unprecedented collaboration gives Moët Impérial’s emblematic bottle a new look.
Moët & Chandon selected Yoon Ahn, House of Ambush artistic director, to give its famed vintage bottle a new look. The bottle design showcases the House's expertise, craftsmanship and boldness while the eco-responsible production process is a nod to one of today’s most pressing issues.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.