MAZARINE - NFT EXPERIENCE
For the New Year, Mazarine Digital encourages its community to support a cause. Through an NFT experience, the community has contributed to children's education, the community or the planet to start 2023.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
BOUCHERON
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
INFILTRÉES - 5 MANIÈRES
D'HABITER LE MONDE
"INFILTRÉES – 5 manières d’habiter le monde" is the second group exhibition of the Reiffers Art Initiatives 2023 Prize.
The exhibition "Infiltrées - 5 manières d'habiter le monde" highlight the artistic process of five emerging artists from the contemporary scene: Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Ser Serpas.
The exhibition invites the five artists to take over the Acacias Art Center - whose new architecture will be revealed on this occasion - to display works that are almost entirely new. Artists who are not content to simply engage with the world, but who work just as hard to reconfigure it aesthetically and conceptually to propose other visions and other ways of making the world, together. At the end of the exhibition, one of them will be awarded the Reiffers Prize. With the support of Mazarine Group and La Mode en Images.
For the second edition of the Reiffers Art Initiatives Prize, the artistic committee members chose five emerging artists from the contemporary scene. This new group exhibition highlighted the artistic approach of these young talents. This year's prize goes to the artist Serpas.
The artist's works form abstract poems that tell of our relationship with our environment and our ability to make it our own, to reassemble it as much as to sublimate it. Represented by Galerie Balice Hertling, the artist is not content to simply grapple with the world, but works just as hard to reconfigure it aesthetically and conceptually, to propose other imaginaries and other ways of making the world, together. Voted for by the public and the Reiffers Art Initiatives artistic committee, the work of this young American artist living in Paris was singled out for its artistic approach and the sensitivity of its works, which faithfully reflect the tensions shaking today's society.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.