Mazarine - Expérience NFT

For the New Year, Mazarine Digital encourages its community to support a cause. Through an NFT experience, the community has contributed to children's education, the community or the planet to start 2023.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Cartier - "Through You Experience" 

Cartier reveals an augmented reality experience, "Cartier Through You", designed and produced by Mazarine Asia Pacific.

Mazarine Asia Pacific creates the "Cartier Through You" digital experience for the Cartier boutique in Sanya.

A digital game that uses augmented reality technology and offers an experience inspired by the meaning of Cartier numbers, allowing customers to understand the history and culture of the brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Caran d'Ache

Mazarine Stories supports the Swiss high-end writing instruments brand Caran d'Ache in its annual social media and content strategy.

An international reference for its exceptional products, drawing instruments, and fine writing tools, Caran d'Ache combines Swiss excellence, a century-old craftsmanship, and innovation to offer high-quality products that celebrate creativity in all its forms.

From the development of its social media and influencer strategy, the collaboration extends to the brand's annual support, daily management of social media platforms, upcycling, and content strategy. These initiatives aim to increase the visibility and desirability of Caran d'Ache as a love brand, achieving exceptional results year after year in terms of engagement, audience growth, and reach.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.