Mark Handforth
'Drop Shadow' book exhibition - October 2014.
Mark Handforth, worthy heir of the Pop Art movement, is known for his sculptures diverting everyday objects and urban furniture.
Benches, lamp posts, signposts, vespas are thus re-presented, extracted from their original context and reinjected in a playful way in exhibition spaces or in the public space. Light is omnipresent in his work. Fluorescent light, candlelight, city light...
Publisher : Éditions Studio des Acacias by Mazarine
Contributions : foreword by Veronica Gonzales Pena, Mark Handforth's interview by Timothée Chaillou, Paul-Emmanuel Reiffers's interview by Thibaut Wychowanok
Informations : a 2014 publication, paperbacks, 51 pages, in French & English. Dimensions : 23,3 x 1,3 x 30,5cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
City Mall
Mazarine Image worked with City Mall to design the Park Avenue Nice marketing strategy.
Located in the heart of Nice's historic Golden Square district, Park Avenue Nice includes 12 luxury boutiques and a restaurant.
We worked closely with City Mall to design a brand platform that would attract future Park Avenue investors. We set out on a mission to create a brand signature, storytelling concept and a visual identity in line with the Park Avenue Nice universe. With these elements in hand, we designed a marketing brochure.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.