Louis Roederer
Since the redefinition of the positioning of the Champagne House, Mazarine Stories supports the brand annually on its social media strategy and the production of its content.
For the House, being close to nature means understanding it at a fundamental level, approaching it with patience and respect in order to draw all its creative inspiration.
As part of the strategic repositioning of the House of Louis Roederer, we were eager to convey the fundamental link between Mankind and Nature through an editorial and social media strategy.
Tutoyer la Nature expresses this true co-creation in the process of making Louis Roederer Champagne.
To enhance this strong link, all of our artistic content features elements of the Louis Roederer terroir such as grapes, chalk, vine shoots and leaves, which are essential in the conception of Champagne.
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From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.