Loris Gréaud - Musée du Louvre

ARTER produces [I] by Loris Gréaud, in which the artist presents a ghostly, mysterious statue under the Louvre pyramid. 

Loris Gréaud, a French artist renowned for his bold and immersive projects, presents a unique work at the heart of the Louvre Museum.

Conceived in two distinct elements, this project is part of a reflection on space and the increasingly uncertain limits of a work of art. The first part, a mysterious sculpture exhibited beneath the Louvre pyramid, is reflected in a second work, presented at the same time in the Centre Pompidou Forum.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years. 

Dior - "The art of the color" Exhibition

Dior Photo Award 2018 exhibition in Arles.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Prada Beauty - Prada Paradoxe Virtual Flower Lab

Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW. 

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.