La Collection Rabanne
Mazarine Pascalie Design designs La Collection Rabanne: 6 exclusive high perfumery fragrances.
A radical, uncluttered design: a glass block set into a chrome-plated metal casing, revealing a gold plate engraved with the material descriptions of each fragrance.
The signature “Gold Eight” jewel, a tribute to the brand's emblematic motif, seems to seal the object. New creations that celebrate Rabanne's unconventional history with new olfactory signatures.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Other projects
Rabanne - ss26 women
Rabanne Spring-Summer 2026 show by Julien Dossena in Paris produced by La Mode en Images.
Paco Rabanne - One Million
Mazarine Stories partners with Paco Rabanne in the iconic advertising saga of its fragrance One Million.
An iconic territory: fulfilling all your fantasies with the snap of a finger.
To showcase the iconic gold bar-shaped bottle, Mazarine Stories designed and executed film campaigns, print, digital content, and activations for One Million, Lady Million, One Million Intense, and Eau My Gold, crafting a unique experience that redefines the world of these iconic fragrances.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.