Givenchy - The Lunar New Year Campaign
Givenchy unveils its Lunar New Year brand campaign, conceived and produced by Mazarine China, showcasing a key moment of cultural engagement in the Chinese market centered around The Snatch collection.
Mazarine China brought together Ruonan Zhang and Adam Fan across two distinct campaigns, embodying a seamless collaboration between global headquarters and local teams.
Shot in a single day, the campaign brings The Snatch collection to life through a contemporary visual narrative. It offers a renewed interpretation of the product, combining production efficiency, strong art direction, and a deep cultural anchor in the Lunar New Year celebration.
