Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.