Giorgio Armani Beauty
Mazarine Asia Pacific is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.
A collaboration with Jackson Yee and Zhong Chuxi, brand ambassadors.
Hero video features both celebrity with a concept of 'Partner in Crime' with highlight of product benefits such as intense matte and close in one stroke.
These differents visuals showcasing the Armani's professional makeup world.
Still photo and several short-cut video versions are also produced, with different angles such as product product shades, texture and in one stroke.
Fondation L'Oréal
Mazarine Digital created a digital platform for the L'Oréal Foundation and designed a tailor-made performance strategy to communicate on its CSR commitments.
"The L'Oréal Foundation has been fighting for a more inclusive world for over 20 years."
— Jean-Paul Agon, Chairman of the L'Oréal Board of Directors and President of the L'Oréal Foundation.
The L'Oréal Group turned to us to design and develop the digital platform for its corporate foundation, the L'Oréal Foundation. This non-profit organization was created in 2007 to carry out the Group’s mission of supporting causes and issues related to women. Its actions reach across three key areas that lie at the heart of L'Oréal's commitments: scientific research, beauty in solidarity and climate action. This platform aptly showcases the CSR issues that are truly important to the Group. Our role in this project now includes raising awareness about the Foundation and its actions via the platform and social networks.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Numéro art 15
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For its 15th edition, Numéro art features a striking duo on the cover, with international star Ugo Rondinone on one side, and Tarek Lakhrissi, an emerging art figure in France, on the other.
Respectively mentor and young talent in the Reiffers Art Initiatives mentoring program, they present their joint exhibition in Paris until December. An immersive journey through color....
Numéro art also celebrates the new artistic season with an exceptional cover by legendary photographers Luigi & Iango, who pay tribute to Surrealism on the occasion of the exhibition devoted to it at the Centre Pompidou.
Also in this issue, the season's major events, including the Art Basel Paris fair and our portrait of 8 Parisian gallerists, leading figures in the young art scene. But also unmissable exhibitions such as Arte povera at the Bourse de Commerce, Pop Forever at the Fondation Louis Vuitton, Rirkrit Tiravanija at LUMA Arles and Martine Syms at Lafayette Anticipations. Not forgetting Paris Photo and our focus on 5 women photographers.
