Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Ferragamo - Back to Earth
For its very first capsule collection crafted from sustainable materials, Ferragamo partnered with Mazarine Digital to imagine a global campaign as a collaboration with the Earth—where fabric, raw matter and nature converge into a reimagined Tuscan landscape, the brand’s iconic terrain of expression.
Conceived as a bold act of commitment, the campaign was launched on Earth Day. It celebrates the planet and the raw materials it provides, Ferragamo’s dedication to local sourcing across Italy, and the regenerative beauty of nature. It also highlights the innovation and craftsmanship that bring the collection to life.
Inspired by the capsule’s proprietary motif, unique landscapes were imagined, projected and animated—giving rise to a singular visual narrative. A story that goes beyond clothing or accessories, brought to life through a manifesto film and immersive photographic series created for the Back to Earth collection: a campaign that blends educational and inspirational content, designed to immerse clients in the brand’s sustainable vision.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - Il Balletto Del Tempo - Spring 2025 Timepieces Campaign
For the Spring 2025 Timepieces advertising campaign, Mazarine Digital envisioned "Il Balletto del Tempo," a contemporary expression deeply rooted in Ferragamo's heritage of luxury and precision.
Drawing inspiration from the elegance and artistry of ballet, the campaign stars the hand as a dynamic protagonist. Captured in close-up, choreographed hand movements evoke the grace and tension of a ballet dancer, emphasizing both fluidity and strength.
Executed through compelling visuals featuring perpetual zoom-outs and dynamic interplay of acceleration and slow-motion effects, the campaign crafts a mesmerizing narrative of time and timelessness, signature to Ferragamo’s sophisticated aesthetic. This Timepiece campaign came to life on social media, OOH as well as in watchmaking boutique partners.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.