Ferragamo - All you need is a hug
Inspired by China's 520 Love Day, Mazarine Asia Pacific launched an integrated campaign blending cinematic storytelling with interactive engagement.
The strategy—spanning from market research, brand positioning, to phygital activations and content creation—sparked authentic connections with local audiences.
Anchored in the tender concept “All you need is a HUG”, we wove a soulful narrative through emotional short films, spotlighting the brand’s ambassadors in a timeless tale of romance that transcended age and culture. These visually rich stories wrote a love letter to all, celebrating the most intimacy feeling in everyone’s heart.
Pour renforcer la résonance émotionnelle, un mini-jeu en ligne captivant a invité les audiences à une aventure digitale ludique où des câlins virtuels débloquaient des récompenses exclusives, créant un lien entre engagement numérique et découverte en magasin.
Cette fusion stratégique entre émotion et action a converti les spectateurs en ligne en consommateurs physiques, les guidant des écrans vers les boutiques de la marque pour une connexion réelle.
Other projects
Ferragamo - Mother's and Father's Day
Blurring the lines between reality and AI-generated artistry, Mazarine Digital reimagines the narrative of parenthood for Ferragamo.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - Back to Earth
For its very first capsule collection crafted from sustainable materials, Ferragamo partnered with Mazarine Digital to imagine a global campaign as a collaboration with the Earth—where fabric, raw matter and nature converge into a reimagined Tuscan landscape, the brand’s iconic terrain of expression.
Conceived as a bold act of commitment, the campaign was launched on Earth Day. It celebrates the planet and the raw materials it provides, Ferragamo’s dedication to local sourcing across Italy, and the regenerative beauty of nature. It also highlights the innovation and craftsmanship that bring the collection to life.
Inspired by the capsule’s proprietary motif, unique landscapes were imagined, projected and animated—giving rise to a singular visual narrative. A story that goes beyond clothing or accessories, brought to life through a manifesto film and immersive photographic series created for the Back to Earth collection: a campaign that blends educational and inspirational content, designed to immerse clients in the brand’s sustainable vision.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.