Eilish™ - Billie Eilish Fragrances - E-Commerce & Experiential Platforms - CAMPAIGN & CONTENT - Fragrance & Beauty

Eilish™ - Billie Eilish Fragrances

Fragrance & Beauty E-Commerce & Experiential Platforms CAMPAIGN & CONTENT

The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.

For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.

We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Mazarine New York