Diesel - Sound Of The Brave
A 360° advertising campaign for Diesel’s men’s fragrance Sound Of The Brave by Mazarine Stories.
Freedom of expression is a Diesel brand hallmark. We revisited what it means to be brave in the 360° Sound of the Brave campaign.
Music icon and godfather of British grime, Skepta is the new face of Sound of the Brave. “Courage is no longer a choice in a world where you have to assert yourself,” says Skepta as he invites us to follow his creative process in the hero film directed by Crowns & Owls. A powerful message that encourages the Diesel community to speak out and stand up for what they believe.
For the launch, we reintroduced the legendary red and white Diesel for Successful Living logo to the fragrance franchise. This is one of the key elements of the brand’s new image under the creative direction of designer Glenn Martens.
We developed a 360° campaign centered around this brand positioning. With its comprehensive ecosystem — comprised of key visuals, a hero film, social content, influencer outreach and a radio spot — the Sound of the Brave resonates internationally.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Paco Rabanne
An iconoclastic campaign for the launch of PURE XS by Mazarine Stories.
With audacity and wit, the 360° campaign, embodied by the young Portuguese model Francisco Henriques, invites us to reveal the Man within us. The film, directed by Johan Renck, was widely broadcast on TV and social networks.
Iconoclastic, offbeat, essential: Pure XS, an extravagant campaign that makes an impression, just like Paco Rabanne.
Numéro 250
Numéro 250 - Love
Available on shop.numero.com
Numéro celebrates its twenty-fifth anniversary with a special edition, heralded by eight covers from eight emblematic series in its history: Kate Moss photographed by Nathaniel Goldberg, Natalia Vodianova photographed by Sølve Sundsbø and Naomi Campbell photographed by Peter Lindbergh.
From the first issue, published in March 1999, to the most recent, published last November, this exceptional 250th issue looks back over twenty-five years of creation, and brings together dozens of memorable images signed by its most prestigious photographers, such as Jean-Baptiste Mondino, Txema Yeste, Mert & Marcus, Viviane Sassen, Koto Bolofo and many others...
