City Mall
Mazarine Image worked with City Mall to design the Park Avenue Nice marketing strategy.
Located in the heart of Nice's historic Golden Square district, Park Avenue Nice includes 12 luxury boutiques and a restaurant.
We worked closely with City Mall to design a brand platform that would attract future Park Avenue investors. We set out on a mission to create a brand signature, storytelling concept and a visual identity in line with the Park Avenue Nice universe. With these elements in hand, we designed a marketing brochure.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Matthew Day & Rashid Johnson
Exhibition book 'New American Art'.- October 2015
The book illustrates the never seen before works of Rashid Johnson and Matthew Day Jackson, displayed at the Studio des Acacias.
Their creation share a certain vision of the American dream: an often-criticized aspect of America, synonymous with imperialism and hegemony, from racial strife to the Second World War.
Publisher: Éditions Studio des Acacias by Mazarine
Contributions: interview of Matthew Day Jackson and Rashid Johnson, interview of Paul-Emmanuel Reiffers by Thibault Wychowanok
Informations: a 2015 publication, hardcover, 50 pages, in french & english. Dimensions: 23,3 x 1,3 x 30,5 cm
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
