Chaumet - « Végétal - L'École de la beauté »
ARTER produces the exhibition Végétal – L’École de la beauté at the Beaux-Arts de Paris.
Crossing visions, eras and media, this unique exhibition invites us to take a fresh look at nature through the universal prism of art and beauty.
Initiating the project, Chaumet drew on its vast heritage, one of the most important in the history of jewellery in Europe, to make its botanical vision resonate with all the artistic forms that have also looked at plants.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Other projects
CHAUMET - A JOURNEY THROUGH NATURE
For Chaumet's new High Jewelry Collection A Journey Through Nature, Mazarine Image brought to life a campaign rooted in the Maison's enduring dialogue with the natural world, weaving together imagery, emotion, and craft to capture nature as a living, breathing source of inspiration.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
CHAUMET - JEWELS BY NATURE
For the launch of Jewels by Nature, Mazarine Image imagined and produced a 360° campaign celebrating Chaumet’s deep connection with nature through a visual ode to flora and fauna, exploring nature in its eternal, ephemeral, and ever-renewing forms.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.