Cartier - Love is red
Cartier celebrates Chinese Valentine’s Day, elevating the festival from a commercial occasion to a cultural dialogue—proving emotion, not just product, drives desire.
Mazarine Asia Pacific crafted a love story through series films and images interwoven with Cartier's iconic creations, transforming exquisite jewelry into powerful emotional totems.
Hero videos and BTS content balance aspirational elegance with authentic behind-the-scenes moments. turns brand’s signature red box into metaphors for love, merging Cartier’s luxury codes with romantic essence.
Other projects
CARTIER HIGH JEWERLY - « CRAFTMANSHIP »
Mazarine Image pays tribute to CARTIER’s artisanal expertise with its new HAUTE JOAILLERIE collection, reinterpreting the world of “CRAFTMANSHIP” through a variety of shapes and colors.
Mazarine propose une interprétation spontanée et contemporaine, pensée comme une célébration du geste créatif originel. Faisant référence aux pierres taillées et facettées de Cartier ainsi qu’à la palette d’aquarelle que les gouacheurs utilisent, cette série Edito donne vie aux pièces de haute joaillerie de la maison.
Mazarine offers a spontaneous and contemporary interpretation, conceived as a celebration of the original creative act.
Drawing inspiration from Cartier’s cut and faceted gemstones as well as the watercolor palette used by gouache artists, this Edito series brings the house’s fine jewelry pieces to life
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
CARTIER - LE CHŒUR DES PIERRES
For the 10th consecutive year, Cartier has entrusted Mazarine Image with creating its new High Jewelry campaign, “LE CHŒUR DES PIERRES.”
A High Jewelry campaign is not merely a luxury campaign; it is the quintessence of the art of jewelry making. These unique pieces demand exceptional communication.
“AT CARTIER, IT ALL STARTS WITH THE GEMSTONE”
This new High Jewelry collection is an ode to the gemstone. A gemstone that, like a muse, inspires Cartier’s creations.
Mazarine Image elevates this collection with an artistic approach rather than a purely promotional one, creating several immersive worlds centered on “ Chœurs des pierres ” resonant and precious, through embodied visuals, still lifes, and its hero film, which takes us on a journey to the heart of each gemstone.
This project is about ART, the House’s most artistic expression.
It is an immersive visual and auditory experience that transports the viewer into the heart of several worlds of gemstones.
Guided by the panther, the embodiment of the House’s jewelers’ vision, the narrative gradually reveals the most spectacular pieces of the “ Chœur des pierres ” collection through the panther’s eyes.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.