CARTIER - LE CHŒUR DES PIERRES
For the 10th consecutive year, Cartier has entrusted Mazarine Image with creating its new High Jewelry campaign, “LE CHŒUR DES PIERRES.”
A High Jewelry campaign is not merely a luxury campaign; it is the quintessence of the art of jewelry making. These unique pieces demand exceptional communication.
“AT CARTIER, IT ALL STARTS WITH THE GEMSTONE”
This new High Jewelry collection is an ode to the gemstone. A gemstone that, like a muse, inspires Cartier’s creations.
Mazarine Image elevates this collection with an artistic approach rather than a purely promotional one, creating several immersive worlds centered on “ Chœurs des pierres ” resonant and precious, through embodied visuals, still lifes, and its hero film, which takes us on a journey to the heart of each gemstone.
This project is about ART, the House’s most artistic expression.
It is an immersive visual and auditory experience that transports the viewer into the heart of several worlds of gemstones.
Guided by the panther, the embodiment of the House’s jewelers’ vision, the narrative gradually reveals the most spectacular pieces of the “ Chœur des pierres ” collection through the panther’s eyes.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Cartier - Watchmaking Savoir-Faire 2025
Mazarine Image crafted the Watchmaking Savoir-Faire campaign for Cartier: a series of immersive capsules celebrating the artisans’ gestures, blending technical precision with visual poetry.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - High Jewelry Savoir-Faire 2025
Mazarine Image crafts, for Cartier’s Nature Sauvage collection, a campaign dedicated to the savoir-faire of High Jewelry, revealing the wild beauty of exceptional craftsmanship.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.