Cartier - La Panthère
Mazarine Image created the new film for Cartier's La Panthère fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance La Panthère.
La Panthère was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine Image has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
CARTIER - LA PANTHÈRE PARFUM
Mazarine Image creates the new identity for Cartier Parfums, centred around a distinctive unique concept: “Holding radiance high”.
A new identity expressing the connection between fragrance and Cartier’s jewellery expertise.
Through “Holding radiance high”, Mazarine Image translates the essence of the Maison: holding radiance high, embodying its spirit and revealing its brilliance. The new platform opens with the Cartier Panthère fragrance collection.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - Heritage Collection
For Cartier's Heritage Collection, Mazarine Image developed a series of still-life visuals revealing the timeless beauty of the Maison's heritage objects.
Carefully preserved by the Cartier Archives and presented in prestigious international exhibitions, each piece reflects Cartier's artistic vision and remarkable savoir-faire.
Through precise lighting, refined compositions and a contemporary visual language, Mazarine Image celebrates a collection where history continues to inspire the present. The series reveals the material, the detail and the presence of each object, treated as works of art in their own right.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.