Cartier - La Panthère
Mazarine Image created the new film for Cartier's La Panthère fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance La Panthère.
La Panthère was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine Image has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
The role of Vanessa Kirby as this strong, free-spirited woman who moves through life with grace and determination was an obvious choice.
An ode to femininity, of course, but also an ode to freedom, which brings us closer to ourselves.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Cartier - Edito En Équilibre
Cartier’s Édito campaign, crafted by Mazarine Image, features Monica Bellucci and Gemma Chan in a cinematic vision of High Jewelry.
Cartier celebrates its iconic emblem, the panther, through a series of visuals that blend mystery, elegance, and feminine strength.
The Panthère Dentelée necklace, a masterpiece of craftsmanship set with 806 emerald beads, is part of a captivating visual narrative where every detail — light, movement, gaze—contributes to the enchanting aura of the campaign.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - En Équilibre
Cartier unveils En Équilibre, its new High Jewelry collection, brought to life through a campaign crafted by Mazarine Image.
En Équilibre celebrates the pursuit of absolute harmony that drives high jewelry creation, where every detail matters. Defined by the purity of lines, the strength of volumes, and the precision of colors, each piece embodies a subtle balance between discipline and freedom.
At the heart of this collection, balance becomes a language — one of carefully orchestrated contrasts between symmetry and asymmetry, fullness and emptiness, delicate nuances and bold chromatic pairings. Each piece reflects the Maison’s mastery of jewelry craftsmanship and its uncompromising creative vision, where the principle of 'nothing in excess' becomes a signature.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.