Cartier - Cultural of Design
For TMALL Super Brand Day, Mazarine Asia Pacific created a campaign for Cartier that blended heritage with innovation, turning a commercial event into a memorable showcase of timeless design.
A constellation of brand ambassadors brought Cartier's iconic designs to life through our series videos, their voices echoing the brand's iconic design and craftsmanship.
The climax of the campaign was the AI-powered livestream—a digital alchemy that transformed design illustrations into mesmerizing visual poetry. By honoring Cartier's past while embracing the future, Mazarine Asia Pacific invited the audiences to embark on a journey through Cartier's creative universe, crafted a memorable chapter in the brand's legendary narrative.
Other projects
CARTIER - LA PANTHÈRE PARFUM
Mazarine Image creates the new identity for Cartier Parfums, centred around a distinctive unique concept: “Holding radiance high”.
A new identity expressing the connection between fragrance and Cartier’s jewellery expertise.
Through “Holding radiance high”, Mazarine Image translates the essence of the Maison: holding radiance high, embodying its spirit and revealing its brilliance. The new platform opens with the Cartier Panthère fragrance collection.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - Heritage Collection
For Cartier's Heritage Collection, Mazarine Image developed a series of still-life visuals revealing the timeless beauty of the Maison's heritage objects.
Carefully preserved by the Cartier Archives and presented in prestigious international exhibitions, each piece reflects Cartier's artistic vision and remarkable savoir-faire.
Through precise lighting, refined compositions and a contemporary visual language, Mazarine Image celebrates a collection where history continues to inspire the present. The series reveals the material, the detail and the presence of each object, treated as works of art in their own right.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.