Cartier - Chinese Valentine's Day 

Cartier reveals its new campaign for Chinese Valentine's Day 2021 designed and produced by Mazarine Asia Pacific.

The visuals were produced as part of the Chinese Valentine's Day concept in an elegant and upscale tone.

The campaign is embodied by brand ambassadors such as entrepreneur Laurinda He, actress Zhang Xiaofei and actors Shawn Dou & Li Xian, who showcase the romantic sentiment of Valentine's Day through iconic Cartier gift sets.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Other projects

Cartier - Edito En Équilibre 

Cartier’s Édito campaign, crafted by Mazarine Image, features Monica Bellucci and Gemma Chan in a cinematic vision of High Jewelry.

Cartier celebrates its iconic emblem, the panther, through a series of visuals that blend mystery, elegance, and feminine strength.

The Panthère Dentelée necklace, a masterpiece of craftsmanship set with 806 emerald beads, is part of a captivating visual narrative where every detail — light, movement, gaze—contributes to the enchanting aura of the campaign.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Cartier - En Équilibre

Cartier unveils En Équilibre, its new High Jewelry collection, brought to life through a campaign crafted by Mazarine Image.

En Équilibre celebrates the pursuit of absolute harmony that drives high jewelry creation, where every detail matters. Defined by the purity of lines, the strength of volumes, and the precision of colors, each piece embodies a subtle balance between discipline and freedom.

At the heart of this collection, balance becomes a language — one of carefully orchestrated contrasts between symmetry and asymmetry, fullness and emptiness, delicate nuances and bold chromatic pairings. Each piece reflects the Maison’s mastery of jewelry craftsmanship and its uncompromising creative vision, where the principle of 'nothing in excess' becomes a signature.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.