Caran d'Ache
Mazarine Stories supports the Swiss high-end writing instruments brand Caran d'Ache in its annual social media and content strategy.
An international reference for its exceptional products, drawing instruments, and fine writing tools, Caran d'Ache combines Swiss excellence, a century-old craftsmanship, and innovation to offer high-quality products that celebrate creativity in all its forms.
From the development of its social media and influencer strategy, the collaboration extends to the brand's annual support, daily management of social media platforms, upcycling, and content strategy. These initiatives aim to increase the visibility and desirability of Caran d'Ache as a love brand, achieving exceptional results year after year in terms of engagement, audience growth, and reach.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.