Cacharel - Ella Ella
Mazarine Digital unveils the launch campaign for Cacharel’s new women’s fragrance, Ella Ella – a finely crafted creation for the new generation.
Redefining Cacharel’s Momentum. Writing a new chapter of feminity after 7 years without a new fragrance.
What greater challenge than guiding a house whose campaigns have defined their time? With Ella Ella, we sought to speak with honesty, to connect with a generation of young women still finding their wings. An invitation to take flight. Here, a new vision of femininity emerges—free, authentic, and deeply felt. A young woman ready to grow, to embrace herself. Her symbol? The butterfly, a constant presence in the campaign, gracing both the screen and the bottle.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.