Boucheron - "Paris vu du 26"
A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.
In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.
The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.
In parallel, we threw a dinner party in the gardens of the Ritz Hotel.
In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.